Thriving Through Unforeseen Challenges with Internet Marketing Trends in 2025 (Pod You Can Skip Without Guilt)

The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.

• Impact of AI on search and marketing strategies

• Importance of social media platforms for branding

• Role of storytelling in building customer loyalty

• Community building through interactive content

• Necessity of localization strategies for targeting

• Shift toward privacy in marketing practices

• Invitation for consulting services and guidance

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https://matthewbertram.com/

https://www.linkedin.com/in/mattbertramlive/

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

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Transcript

Speaker 1: 0:14

Howdy, welcome back to another fun-filled episode of the Unknown Secrets of Internet Marketing. I am your host, matt Burcham, and it is the first podcast of 2025. I hope you're doing well. It is the first podcast of 2025. Hope you're doing well. I actually had a podcast scheduled with someone across the pond that was doing sports influencing marketplace Pretty cool stuff, so stay tuned.

Speaker 1: 0:33

I had to reschedule that interview due to the power outages that are happening in Houston. Houston cannot handle the cold weather around me. We have people without water, people without power. Our internet was restored I was told that yesterday but it looks like it is still a little shaky, so hopefully I can use this time to get this podcast out and you can find value in it. So I'm already looking at some additional housekeeping stuff that I need to do. As far as you watching on YouTube, I need to get my new intro uploaded for this podcast. We are going to be releasing a number of shorts. The new channel's going to be called Internet Marketing Secrets at Internet Marketing Secrets on YouTube, as well as InternetMarketingSecretscom. Shocking that that domain was available, but it was, so stay tuned for that.

Speaker 1: 1:31

I wanted to talk about some of the emerging trends and kind of my opinion on those as we move into this. I think everybody's trying to clean up their marketing. Right now we're extremely busy. We have had a number of really big brands that have reached out to us, as well as a lot of local brands, and then just a great portfolio of different kinds of companies across the industry from different kinds of private equity stuff that's moving, as well as e-commerce. We're doing a lot of stuff with schema and e-commerce and that's kind of leading into working with some bigger brands that are finding us based on our work and yeah, so some of the trends, and then I'll kind of give my input there. As far as some housekeeping goes, we are going to be really starting to grow the brand on social media.

Speaker 1: 2:30

For the podcast We've been really in. If you're listening to us on, well, google Podcasts has moved over to YouTube, but if you're listening on Spotify or iTunes, we have a lot of listeners on iTunes. We are going to of listeners on iTunes. Uh, we are going to have some other formats. Uh and uh, I've been getting really good feedback, uh, for the guests that I've been bringing on and kind of what we've been discussing. So I really appreciate that. Thank you for that. If you are getting value, please leave a review. It really helps. Um, that we're going to. I'm going to set up a whatever or you could like donate, you know, five bucks or something a month, uh, to help support the podcast. I want to get some full-time people to to really help that grow. Uh, I have built out a coaching program for, like a CMO insights program for oil and gas uh, executives and um, we're launching that and then I'm working on tailoring that to launching it for small businesses and EWR clients and that should be launched here in the first quarter. That's going to be over at MatthewBurchamcom. If you do come on as a client at EWR Digital, we're going to give you access to that program. So that's going to be really a pretty cool value add because we are going to be charging for this program. But I think that there's a lot of people out there access to the knowledge and strategies and maybe even resources and capabilities and vendors of bigger brands, but they don't have the budget for it or there's just too much information out there or they don't have those relationships. So really, at MatthewBertramcom, I'm going to help coach you, to help you grow your business through predictable marketing growth and help keep you out of the ditch and help you get you to your goals for 2025. But AI powered marketing search strategies.

Speaker 1: 4:35

Ai search people using chat to ask you questions 4% of all growth. Google's gotten worried. They've implemented the AI overviews. They're losing money per search. How do you show up in the AI overview? How do you show up in chat GBT? Can you train chat GBT to know about you? You can actually continue to put data in chat GBT of things that you wanted to know. It does get pulled into the larger data set, but it is a lot like Google, where there's a long-term uh retention or or or memory and and that gets updated Uh, I don't know how often actually, but it will be updated at some point. And, and I don't know how much they filter of the searches, but they are using our searches to train what's going on. Now I believe, if you pay for the paid version of ChatGBT, which you can do a lot more really cool things that data is private.

Speaker 1: 5:36

I could have that wrong, but that's as I understand it. But 4% of all searches growing at well, whatever that tier is per year, if you project that out, it could quote unquote overtake Google search. I don't think that that's to happen. I was told by well my mother, who was one of the first employees of Microsoft, that Redbox and companies like that were going to be non-existent as soon as well. Netflix and streaming and like Amazon services and while I believe that it's been very disruptive and taken over a large part of the market share, there's still a very long tail historically of that right. So it's still around. So, like I go to like a pharmacy, like a CVS or a Walgreens or something like that, I still see Redbox out there and still see people using it. So that adoption curve is going to take a lot longer than you think, but it is something to be focused on.

Speaker 1: 6:38

Like I said, we've had two clients One was an international company that found us that way, so I do think it's reshaping. Yeah, search and the importance of search right, so influence marketing like I said before the person I was going to interview and social media platforms and the evolution. There is another huge trend that we've been really hiring for and increasing our skill sets in, because we really are known as, like one of the best search marketing companies out there in the United States and we do have some clients in North America and English speaking countries, but primarily in the United States, and we're not like a social media marketing company first, and so we've been trying to level up in that area and try to balance that out, because it is a huge way to generate leads and, uh, you know, if you're doing 360 brand management and reputation management, it's, it's a big area, it's a big opportunity of of influence and there's a lot of shifts that are going on. Uh, youtube influence and there's a lot of shifts that are going on. Youtube, tiktok and Instagram are where it's at Now as of this podcast, and I just reached out to one of my friends that works at TikTok. She said she's going to tell me Friday if she has a job. There's a lot of big changes going on there. Now, if that goes away which there's a number of countries that chat or sorry, tiktok is not in and, like India for example, tiktok's banned in India. So if it becomes banned in the United States, everything's going to flow over to Instagram. So Instagram's really, really important. And then YouTube is the second largest search engine globally and so they've changed their algorithm as well to show it to people who want media marketing. Uh, and you don't have to think about I don't have a huge following, I don't have a huge audience that you'll get that because the content's going to find who it is, it's not going to just show it to your friends, right? So that that's super, super interesting.

Speaker 1: 9:06

Um now, um, voice and like image search or visual search, is a huge opportunity that I don't think a lot of people are seeing, and actually the same strategies that you can use for AI or the large language models play into voice search. That has to do with schema markup and rich snippets and the knowledge graph and how to tie into that. There's really a lot of opportunity. We're doing some schema projects for some pretty big clients and that helps create entities that Google can better understand associations with, and it's just quite powerful and I would encourage you to look into that. Something that's been around for a long time that people are maybe not aware of is image search and video search, right, and so Google has an option on the tabs and probably 30% something maybe I might be a little off people just are searching for unique, so really really powerful when you combine some of these strategies, some of the stuff with bigger clients that we're starting to see.

Speaker 1: 10:42

I'm not going to spend too much time on it, but I love what's going on with the blockchain. But that plays in the metaverse and augmented reality. We're seeing all the Google glasses or Ray-Ban glasses, apple stuff come out. Augmented reality is actually a lot harder than virtual reality because you got to overlay and map it, but I think on the shopping side of things, I think on the information side of things, there's going to be huge strides in that area. Meta's already invested a ton in that area. I know people that are spending like five hours in the metaverse, so being able to advertise to you and to shop in that area. Now, certainly, I'm also seeing the pay per usage, like what Twitter is doing with the check box or sorry, x, as well as Facebook starting to do it and that's starting to fight a lot of the spam and that's like the last big trend that I am absolutely seeing that's affecting how you're going to be running advertising is privacy centric advertising. You know, adapting calculus, tracking and adhering to the privacy regulations are changing what's going on. There's certainly ways around it, but there's some big changes happening, you know. So I just wanted to kind of share that with you and tell you. There's some other big things that are happening with emails and performance max advertising. There's some really big Google updates that are coming. So I'd encourage you to stay tuned to this podcast and I'll start to check in with you every few episodes and let you know what I'm seeing and provide maybe a news update.

Speaker 1: 12:34

One of the things that we're focused on here, like I shared before, is storytelling. I'm doing a lot of storytelling. I have some other podcasts that I'm actively doing as well, so that's why I need some help on this podcast and would appreciate any support that you have or that you've gotten from value over the years would certainly appreciate that. So when I set up a way to be able to donate, please think about it. But storytelling and using customer stories, building brand loyalty, go-to-market strategies are something I'm really passionate about and having a lot of fun with. And then you know, short form video is just absolutely dominating and that's something that we're trying to bring that Kool-Aid internally, because I like to test stuff out on our brands, and then I test stuff out on Chris's brands, and then we have a couple of clients that have been with us a long time and love to be guinea pigs for new strategies because typically early adoption you get huge results. Or you know, maybe it's just flat, but but sometimes we get some really huge results. So clients actually raise a lot of stuff on Reddit and Quora, with community building based on the Reddit relationship, and then really the magic happens with the interactive content right. So I really consider you to create quizzes or polls or create content that adds value to your user and it's not just talking about you, maybe, talk about the industry.

Speaker 1: 14:25

Really try to change how, how from others. And the last well, I have so much gosh I don't want to. Just, it's weird to just talk right where I don't have you interacting with me on the other end or talking to somebody. But there's some really cool localization strategies and he's working on some strategies for us and a few niche clients and really learning a lot about the technology of how it was set up and once you understand the blueprint you can figure out how to. I'm not going to say game it, but understand how it works to amplify what you're doing. So really excited about some of those things.

Speaker 1: 15:17

I got all my team going through certifications with GA4. I would encourage you to do it. It can do a lot of cool stuff, but it's different and it's hard and so really jump into it. You can always use Search Console, which is all the data that's coming to your website. But if all this is overwhelming and SEO has changed for you and you've maybe been dropping in the rankings or you're not getting as many leads, give me a call, reach out to us, set up a consulting session. We can help. We've been staying on top of it.

Speaker 1: 15:56

I've been going to a lot of conferences. I'm going to a conference next week. It's moving fast and if you need some kind of direction or, I'm calling it, kind of insights to what's going on, I get to see a lot of data from our industries, with a lot of clients and always staying on top of what's going on. I read some books over the holidays that are just phenomenal. You know, tap, tap into the mindshare that we have.

Speaker 1: 16:25

Reach out for some consulting. I have a great team If you want to focus on really doubling down on your business and investing in it. I built a great team over at EWRdigitalcom. I would encourage you to go check it out. Hopefully you found this overview helpful and reach out to me. Connect with me. I'm going to have some new content coming out. I am also working on a new book and so super excited about 2025. Hope you are as well and I wish very best. Uh, have a great January. Talk to you later. Or your company with the largest, most powerful tool on the planet, the internet. Reach out to EWR digitalWR Digital for more revenue in your business. Check out MatthewBertramcom for some consulting, coaching, and until the next time, my name is Matt Bertram. Bye-bye for now.